USER EXPERIENCE
 Where will you go next? |
|---|
 Companion Book |
 Conference program |
 Conference map #2 |
 Conference map #1 |
 In defense of maps |
EVENT NAVIGATION
As part of a team managing a technology conference, I wanted to blend digital platforms and physical resources to increase attendance and diversify the audience. The choreography of information included design collaboration and occurred over a 7-month lead period. Communication was cross-platform, from hard-copy invitations, tickets, and a 16-page guide book, to social media postings, online updates and press releases.
 HAND-HELD CONFERENCE BOOK |
|---|
 EASY TO CARRY |
 GOALS + NETWORKING |
 SCHEDULE |
 VISUAL ELEMENTS |
 TAKE-AWAYS |
 TICKETS |
TOURS
Physically directing people through new buildings and cities as a tour guide has informed the way I think about guiding people to a decision. Steering people through concepts of history and helping them see a contemporary relevance for themselves helps me to relate, empathize, and capture imagination. Visually, the design aspect of this can be seen in a tour book I co-created with an illustrator, introducing Impressionist concepts.
TAKE-A-WAYS
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Maps enable people to comprehend a task, whether it's asking them to relate to an event 300 years ago, in the distant future, or an event taking place tomorrow.
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Blend digital interfaces with physical
materials. -
A hand held conference booklet (that fits easily in a pocket or purse) doesn’t break
if it is dropped. -
Digital platforms and physical resources, when used together, widens the possibilities of audience diversity.
EXPERIENCE
// Annual Conferences
// Guided tours
// Client Egagement
// Social media
// Interactive education